<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-170352141682234358</id><updated>2011-07-28T13:04:19.637-04:00</updated><category term='Lentz'/><title type='text'>Milton Ruben Superstore</title><subtitle type='html'>We offer the largest selection of new Chevrolet's, Chrysler's, Jeep's, Toyota's and preowned vehicles available in the CSRA. Our online inventory is ready for you with over 1000 vehicles ready for purchase. So stick around - you'll be glad you did! Contact us directly by email at sales@miltonruben.com, or by calling
(706)868-0588.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>23</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-3232332210792565364</id><published>2010-05-14T10:49:00.001-04:00</published><updated>2010-05-14T10:49:08.962-04:00</updated><title type='text'></title><content type='html'>Now Renting- Highlander SUVs with 3rd Row seat, 7 passenger Sienna MiniVans and cars!! TOYOTA RENT A CAR- Great Rental Car Rates @ Milton Ruben Toyota- 706 868-5454&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-3232332210792565364?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/3232332210792565364/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/05/now-renting-highlander-suvs-with-3rd.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/3232332210792565364'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/3232332210792565364'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/05/now-renting-highlander-suvs-with-3rd.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-1846333564157468487</id><published>2010-05-06T14:12:00.001-04:00</published><updated>2010-05-06T14:12:28.706-04:00</updated><title type='text'></title><content type='html'>Toyota Rent A Car- New Vans and Highlander SUV's have arrived.  Book now for Memorial Day weekend.  Deposits Apply.  706 868 5454&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-1846333564157468487?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/1846333564157468487/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/05/toyota-rent-car-new-vans-and-highlander.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/1846333564157468487'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/1846333564157468487'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/05/toyota-rent-car-new-vans-and-highlander.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-931606260179761380</id><published>2010-04-20T11:36:00.001-04:00</published><updated>2010-04-20T11:36:12.301-04:00</updated><title type='text'></title><content type='html'>Toyota Lease Special going on now - Lease a 2010 Toyota Camry LE with NO money down for only $259 per month.  Call us @ 706-868-5454 or come see us today&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-931606260179761380?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/931606260179761380/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-lease-special-going-on-now-lease.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/931606260179761380'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/931606260179761380'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-lease-special-going-on-now-lease.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-4855641163164802616</id><published>2010-04-16T11:21:00.001-04:00</published><updated>2010-04-16T11:21:39.755-04:00</updated><title type='text'></title><content type='html'>TOYOTA RENT A CAR Located at Milton Ruben Toyota of Augusta- Renting the New 2011 Sienna Minivans.  Vans available for the weekend. 706 868 5454&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-4855641163164802616?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/4855641163164802616/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-rent-car-located-at-milton-ruben.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/4855641163164802616'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/4855641163164802616'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-rent-car-located-at-milton-ruben.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-3636918897419405662</id><published>2010-04-12T09:53:00.001-04:00</published><updated>2010-04-12T09:53:55.634-04:00</updated><title type='text'></title><content type='html'>TOYOTA RENT A CAR- at Milton Ruben Toyota, Renting 7 passengar Sienna MiniVans.  $75.99/day and get $15 off per day for the weekend special.&lt;br /&gt;Weekend special is 3 day minimum and Friday thru Monday only.  Book today!! Deposit required. 706 8685454 or online www.miltonrubentoyota.com&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-3636918897419405662?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/3636918897419405662/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-rent-car-at-milton-ruben-toyota_12.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/3636918897419405662'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/3636918897419405662'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-rent-car-at-milton-ruben-toyota_12.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-5945206026424282583</id><published>2010-04-09T12:34:00.001-04:00</published><updated>2010-04-09T12:34:27.318-04:00</updated><title type='text'></title><content type='html'>Toyota Rent A Car- Cars and Vans available for the weekend. Call 706 868 5454, to book a weekend get a way!!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-5945206026424282583?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/5945206026424282583/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-rent-car-cars-and-vans-available.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/5945206026424282583'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/5945206026424282583'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-rent-car-cars-and-vans-available.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-4818574667645966522</id><published>2010-04-05T11:40:00.001-04:00</published><updated>2010-04-05T11:40:18.325-04:00</updated><title type='text'></title><content type='html'>TOYOTA RENT A CAR At Milton Ruben Toyota is now renting 2011 Sienna Vans.  Call 706 868 5454 to reserve today!!  Or book online at www.miltonrubentoyota.com&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-4818574667645966522?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/4818574667645966522/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-rent-car-at-milton-ruben-toyota.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/4818574667645966522'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/4818574667645966522'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/04/toyota-rent-car-at-milton-ruben-toyota.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-1884836031640890254</id><published>2010-04-01T12:52:00.001-04:00</published><updated>2010-04-01T12:52:20.892-04:00</updated><title type='text'></title><content type='html'>NOW RENTING 2011 SIENNA 7 Passenger VANS!! At Toyota Rent A Car.&lt;br /&gt;Trucks and SUV's are coming too.&lt;br /&gt;Call 706 868 5454 to reserve a van.  (Deposit Required)&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-1884836031640890254?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/1884836031640890254/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/04/now-renting-2011-sienna-7-passenger.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/1884836031640890254'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/1884836031640890254'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/04/now-renting-2011-sienna-7-passenger.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-7154455746620748836</id><published>2010-03-26T09:08:00.001-04:00</published><updated>2010-03-26T09:08:32.035-04:00</updated><title type='text'></title><content type='html'>TOYOTA RENT A CAR&lt;br /&gt;&lt;br /&gt;**WEEKEND SPECIALS**&lt;br /&gt;&lt;br /&gt;Friday thru Monday Only&lt;br /&gt;3 day minimum&lt;br /&gt;--100 free miles per Day--&lt;br /&gt;&lt;br /&gt;Rent a Corolla for $9.99 Day&lt;br /&gt;Rent a Camry for $15.99 Day &lt;br /&gt;&lt;br /&gt;NOT VALID APRIL 2-12, 2010&lt;br /&gt;Expires April 30th, 2010&lt;br /&gt;&lt;br /&gt;You must carry full coverage&lt;br /&gt;transferrable insurance.&lt;br /&gt;RESTRICTIONS APPLY&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-7154455746620748836?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/7154455746620748836/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/03/toyota-rent-car-weekend-specials-friday.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/7154455746620748836'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/7154455746620748836'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/03/toyota-rent-car-weekend-specials-friday.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-4868444476492910790</id><published>2010-03-13T10:00:00.001-05:00</published><updated>2010-03-13T10:00:44.407-05:00</updated><title type='text'></title><content type='html'>Toyota Rent A Car- WEEKEND SPECIALS FOR MARCH -Friday through Monday only- 3 Day Minimum- Renting Corollas for $13/day, Camrys for $17/day-150 FREE Miles per day.- Call for Rental Qualifications and Restrictions. 706 868 5454 or email rentals@miltonruben.com&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-4868444476492910790?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/4868444476492910790/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/03/toyota-rent-car-weekend-specials-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/4868444476492910790'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/4868444476492910790'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/03/toyota-rent-car-weekend-specials-for.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-8886497368079943983</id><published>2010-02-25T09:22:00.001-05:00</published><updated>2010-02-25T09:22:52.764-05:00</updated><title type='text'></title><content type='html'>We are taking appointments for the current safety recall for Toyota.  We have extended hours and appointments are available.  Please call and ask for &lt;br /&gt;RECALL Center to set up your appointments. Please be patient call volume is high.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-8886497368079943983?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/8886497368079943983/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/we-are-taking-appointments-for-current.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/8886497368079943983'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/8886497368079943983'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/we-are-taking-appointments-for-current.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-4416572059875366578</id><published>2010-02-19T10:17:00.001-05:00</published><updated>2010-02-19T10:17:03.341-05:00</updated><title type='text'></title><content type='html'>Just a friendly reminder...have your VIN # ready when you call your dealership and we at Milton Ruben Toyota are taking appointments for customers regardless if they have received their recall letters. Call volume is high, we appreciate your patience.&lt;br /&gt;&lt;a href="http://ping.fm/z90TY"&gt;http://ping.fm/z90TY&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-4416572059875366578?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/4416572059875366578/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/just-friendly-reminder.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/4416572059875366578'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/4416572059875366578'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/just-friendly-reminder.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-2507960532111191579</id><published>2010-02-16T10:22:00.001-05:00</published><updated>2010-02-16T10:22:34.879-05:00</updated><title type='text'></title><content type='html'>If you would like to be kept up to date by Toyota Recalls, product information and services you can go to this link and add your personal vehicle information and make addresses changes as well.&lt;br /&gt;&lt;a href="http://ping.fm/JPKUc"&gt;http://ping.fm/JPKUc&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;This is located at www.toyota.com- on the bottom of the home screen, go to "Contact Us", on the next screen go to "owner information update".&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-2507960532111191579?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/2507960532111191579/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/if-you-would-like-to-be-kept-up-to-date.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/2507960532111191579'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/2507960532111191579'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/if-you-would-like-to-be-kept-up-to-date.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-1947528933139019033</id><published>2010-02-13T13:11:00.002-05:00</published><updated>2010-02-13T13:11:32.884-05:00</updated><title type='text'></title><content type='html'>February 10, 2010 10:02 AM Eastern Time &lt;br /&gt;&lt;br /&gt;Toyota Recalls Put into Context by Edmunds.com &lt;br /&gt;&lt;br /&gt;SANTA MONICA, Calif.--(BUSINESS WIRE)--Edmunds.com, the premier online resource for automotive information, has obtained and reviewed the National Highway Traffic Safety Administration (NHTSA) complaint database. A key finding: despite being the subject of intense scrutiny of the company, Toyota ranks 17th among automakers in the overall number of complaints per vehicle sold. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;“Automakers can easily review postings to uncover issues and discuss them with the consumers who have experienced them.”&lt;br /&gt;&lt;br /&gt;.According to the database, which consists of complaints filed by individuals and is not checked for accuracy by NHTSA, Toyota was the subject of 9.1 percent of the complaints from 2001 through 2010 (through February 3). During this period, the company sold 13.5 percent of all new cars in the United States. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Land Rover ranks first among automakers, with 0.6 percent of the complaints compared to only 0.1 percent market share from 2001 through 2010 (through February 3). &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;The following chart sets forth the results for all automakers: &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;AUTOMAKER RANK (IN ORDER OF MOST COMPLAINTS PER MARKET SHARE) PERCENT OF COMPLAINTS IN NHTSA DATABASE PERCENT OF SALES IN US MARKET &lt;br /&gt;&lt;br /&gt;LAND ROVER 1 0.6% 0.1% &lt;br /&gt;&lt;br /&gt;AMERICAN SUZUKI MOTOR CORP. 2 0.9% 0.4% &lt;br /&gt;&lt;br /&gt;ISUZU MANUFACTURING SERVICES OF AMERICA 3 0.3% 0.2% &lt;br /&gt;&lt;br /&gt;VOLKSWAGEN OF AMERICA, INC 4 4.1% 2.4% &lt;br /&gt;&lt;br /&gt;JAGUAR CARS LTD 5 0.4% 0.2% &lt;br /&gt;&lt;br /&gt;VOLVO CARS OF N.A. LLC. 6 1.1% 0.7% &lt;br /&gt;&lt;br /&gt;CHRYSLER LLC 7 16.3% 13.0% &lt;br /&gt;&lt;br /&gt;MAZDA NORTH AMERICAN OPERATIONS 8 1.7% 1.5% &lt;br /&gt;&lt;br /&gt;MITSUBISHI MOTORS NORTH AMERICA, INC. &lt;br /&gt;&lt;br /&gt;9 1.3% 1.2% &lt;br /&gt;&lt;br /&gt;FORD MOTOR COMPANY 10 18.3% 17.6% &lt;br /&gt;&lt;br /&gt;GENERAL MOTORS CORP. 11 25.3% 24.5% &lt;br /&gt;&lt;br /&gt;NISSAN NORTH AMERICA, INC. 12 5.8% 5.9% &lt;br /&gt;&lt;br /&gt;HYUNDAI MOTOR COMPANY 13 4.2% 4.4% &lt;br /&gt;&lt;br /&gt;BMW OF NORTH AMERICA, LLC 14 1.7% 1.9% &lt;br /&gt;&lt;br /&gt;SUBARU OF AMERICA, INC. 15 1.1% 1.3% &lt;br /&gt;&lt;br /&gt;AMERICAN HONDA MOTOR CO. 16 6.8% 9.4% &lt;br /&gt;&lt;br /&gt;TOYOTA MOTOR CORPORATION 17 9.1% 13.5% &lt;br /&gt;&lt;br /&gt;MERCEDES-BENZ USA, LLC. 18 1.0% 1.5% &lt;br /&gt;&lt;br /&gt;PORSCHE CARS NORTH AMERICA, INC. 19 0.1% 0.2% &lt;br /&gt;&lt;br /&gt;SMART USA DISTRIBUTOR LLC 20 0.0% 0.0% &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Edmunds.com analysts also attempted to evaluate the deaths and injuries reported in the NHTSA database, but it quickly became clear that the data is unreliable. For example, one complaint indicated that 99 people had died in one vehicle as a result of an accident. It should also be noted roughly 10 percent of total complaints appear to be duplicates. Finally, this analysis did not rate the reported incidents for severity. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;“No one should overlook the issues raised by the Toyota recalls, but it is important to keep things in perspective,” reminded Edmunds.com CEO Jeremy Anwyl. “A broader view shows that consumer complaints reflect an industry issue, not just a Toyota issue. As Toyota’s experience in recent months clearly demonstrates, it is no longer an option for car companies to dismiss consumer complaints, even if the event is difficult to replicate or diagnose.” &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;“Edmunds’ CarSpace.com Forums have been a venue for driver feedback since 1996,” noted Sylvia Marino, Executive Director of Community Operations for Edmunds.com. “Automakers can easily review postings to uncover issues and discuss them with the consumers who have experienced them.” &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Edmunds.com has created a free resource to keep consumers informed about the 2010 Toyota recall at http://www.edmunds.com/industry-car-news/toyota-recall.html. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;About Edmunds.com Inc. (http://www.edmunds.com/help/about/) &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Edmunds.com Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. InsideLine.com is the most-read automotive enthusiast Web site. CarSpace is an automotive social networking Web site. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Contacts &lt;br /&gt;&lt;br /&gt;Edmunds.com&lt;br /&gt;&lt;br /&gt;Jeannine Fallon/Chintan Talati&lt;br /&gt;&lt;br /&gt;Corporate Communications&lt;br /&gt;&lt;br /&gt;Media Hotline: 310-309-4900&lt;br /&gt;&lt;br /&gt;pr@edmunds.com&lt;br /&gt;&lt;br /&gt;www.Edmunds.com&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-1947528933139019033?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/1947528933139019033/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/february-10-2010-1002-am-eastern-time.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/1947528933139019033'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/1947528933139019033'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/february-10-2010-1002-am-eastern-time.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-8227686931370577106</id><published>2010-02-11T12:57:00.001-05:00</published><updated>2010-02-11T12:57:32.972-05:00</updated><title type='text'></title><content type='html'>Not all Toyota Models are included in the Voluntary Toyota Safety recalls.  Please have your complete VIN/Vehicle Identification Number available when you call our RECALL Assistance Center at 706 868 5454.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-8227686931370577106?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/8227686931370577106/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/not-all-toyota-models-are-included-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/8227686931370577106'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/8227686931370577106'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/not-all-toyota-models-are-included-in.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-5850038051434780943</id><published>2010-02-05T09:17:00.002-05:00</published><updated>2010-02-05T09:17:27.917-05:00</updated><title type='text'>THANK YOU, TOYOTA</title><content type='html'>Thank you, Toyota!&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;by By Greg Brown, columnist&lt;br /&gt;&lt;br /&gt;02.03.10 - 08:00 am&lt;br /&gt;&lt;br /&gt;I am not an employee of Toyota, neither am I an investor. I am simply one of those millions of Americans’ who drive a Toyota, and am red, white and blue proud of it.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;I do happen to have social networks in Alabama, Indiana, Texas, Mississippi and Kentucky who benefit from Toyota manufacturing in their states. And though I have no friends in West Virginia, I am sure there are plenty of Americans there, as well, who are proud to build Corollas and Camrys, make good salaries and pay plenty of taxes.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;I not only have one Toyota, silver Camry. I have two. One of them is afflicted with the viral accelerator pedal … the deadly pedal on 2.1 million vehicles that has resulted in six (yes, six) accidents. That’s right, I said six … sechs, seis, sei, sest. Whether pronounced in German, Portuguese, Spanish or Italian, the number still denotes a five-fingered hand plus one. Even if you’re an enemy of Toyota, it’s difficult to clap with that.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;I still remember where I was when I became a fan of Toyota. It was 1997 and I was tromping around in the desperate terrain of Uganda, negotiating the landscape between Kampala and “The Bush.. Riding on roads that most bicycles could not safely traverse, I saw one Toyota after another, not just surviving, but quite apparently, thriving in the bucking rodeo of Uganda’s twisted roads. How those cars and trucks survived the rising and falling slopes, the dark contorted pot holes, I will never know. I still remember my pained hips, my twisted back and bruised skull, from riding on those roads with 20 other people stuffed in a van. I wrote in a prayer journal one night, that the skeleton of a man was no match for the chassis of a Toyota truck. I asked our Ugandan translator why the only truck I seemed to see in the bush was a Toyota. Revealing the reach of Darwin, he simply said: “Survival of the fittest.”&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;When I came home, I told my wife that the next car I was going to buy was a Toyota. I have been faithful, and I have not been disappointed. In fact, I am not bothered a bit by this national, knee-jerk reaction. I wish the congressional committee forming to investigate would summon me. I am humored by it. Selfish human that I am, I also calculate that if the skeptics are successful, I will just get a better deal on the next Toyota I buy … a little discount, maybe.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;I write this article today, because I am bothered by the media hype surrounding the recent recall. The last TV hype that matched this was two weeks ago, when a weather report from Atlanta zoomed in on snow flakes collecting on the top rail of a bridge, somewhere near Buford. I mourn, not only, for the loss of good sense in the public discourse, but for the financial injury done to good, decent, hard-working people. Like those folks who work for Toyota.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;So, I want to say thank you. A hearty thank you. You guys are doing a great job. Keep doing it. All I have done in the last 14 years with my Camrys is take them in for normal service. That’s all. And the service at my Toyota dealership is so professional, so inexpensive, so dependable and so good, I would get my lawnmower and bicycle tuned up there, if I could. &lt;br /&gt;&lt;br /&gt;© lagrangenews.com 2010&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-5850038051434780943?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/5850038051434780943/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/thank-you-toyota.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/5850038051434780943'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/5850038051434780943'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/thank-you-toyota.html' title='THANK YOU, TOYOTA'/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-2084700734984578771</id><published>2010-02-04T08:37:00.001-05:00</published><updated>2010-02-04T08:37:06.283-05:00</updated><title type='text'></title><content type='html'>We appreciate your patience while we try to assist our Toyota customers during this recall. Please have you VIN # available and we can assist you more quickly.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-2084700734984578771?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/2084700734984578771/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/we-appreciate-your-patience-while-we.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/2084700734984578771'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/2084700734984578771'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/we-appreciate-your-patience-while-we.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-6612393916647237024</id><published>2010-02-03T13:33:00.001-05:00</published><updated>2010-02-03T13:33:26.454-05:00</updated><title type='text'></title><content type='html'>Toyota Statement on Comments by Transportation Secretary LaHood on Feb. 3, 2010&lt;br /&gt; &lt;br /&gt;Toyota Answers Customer Questions About the Solution for Sticking Accelerator Pedals&lt;br /&gt; &lt;br /&gt; &lt;br /&gt;We appreciate Secretary LaHood’s clarification of his remarks today about Toyota’s recall for sticking accelerator pedals. We want to make sure our customers understand that this situation is rare and generally does not occur suddenly. In the rare instances where it does occur, the vehicle can be controlled with firm and steady application of the brakes.&lt;br /&gt; &lt;br /&gt;Our message to Toyota owners is this – if you experience any issues with your accelerator pedal, please contact your dealer without delay. If you are not experiencing any issues with your pedal, we are confident that your vehicle is safe to drive.&lt;br /&gt; &lt;br /&gt;Nothing is more important to Toyota than the safety and reliability of the vehicles our customers drive. Our entire organization of 172,000 North American employees and dealership personnel is working around the clock to fix the accelerator pedals for our customers.&lt;br /&gt; &lt;br /&gt;Toyota Motor Sales USA, Inc.&lt;br /&gt; &lt;br /&gt;Corporate Communications Contacts:&lt;br /&gt;310 468 5297&lt;br /&gt;310 468 7359&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-6612393916647237024?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/6612393916647237024/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/toyota-statement-on-comments-by.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/6612393916647237024'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/6612393916647237024'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/toyota-statement-on-comments-by.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-7071713189821449857</id><published>2010-02-01T14:41:00.001-05:00</published><updated>2010-02-01T14:41:17.480-05:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Lentz'/><title type='text'></title><content type='html'>Update: Toyota President &amp; COO Jim Lentz will be taking questions on Twitter today at 3:00pm EST for 20 minutes. Lentz &lt;a href="http://ping.fm/fc0gI"&gt;http://ping.fm/fc0gI&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-7071713189821449857?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/7071713189821449857/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/update-toyota-president-coo-jim-lentz.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/7071713189821449857'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/7071713189821449857'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/update-toyota-president-coo-jim-lentz.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-3686417536282060581</id><published>2010-02-01T14:26:00.001-05:00</published><updated>2010-02-01T14:26:33.796-05:00</updated><title type='text'></title><content type='html'>Tune into Twitter at 245pm, to ask Jim Lentz President and COO of Toyota USA questions relating to the recent voluntary recall&lt;br /&gt;www.twitter.com/toyota&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-3686417536282060581?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/3686417536282060581/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/tune-into-twitter-at-245pm-to-ask-jim.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/3686417536282060581'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/3686417536282060581'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/tune-into-twitter-at-245pm-to-ask-jim.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-2657416557860272944</id><published>2010-02-01T11:11:00.001-05:00</published><updated>2010-02-01T11:11:48.436-05:00</updated><title type='text'></title><content type='html'>Toyota's Lost Its Quality Edge? Not So Fast&lt;br /&gt;A longtime observer of Toyota's factories contends there's little evidence that the company's overall standards are slipping &lt;br /&gt;By Jeffrey Liker &lt;br /&gt;&lt;br /&gt; &lt;br /&gt; &lt;br /&gt;I have been visiting, studying, and analyzing Toyota for 25 years in Japan, the U.S., Europe, and other countries. I have written six books about Toyota (TM) and many articles, and my students have written PhD dissertations about various aspects of the company. One of my PhD students just successfully defended a thesis on how most of the auto manufacturers, including Toyota, work with their suppliers. His data show Toyota is head and shoulders the best customer to work with on the technical details of designing, prototyping, and testing brakes. &lt;br /&gt;Before all of the recent negative news—about unintended acceleration, recalls of millions of vehicles, and a shutdown of U.S. production—I was working on a book extolling the virtues of this great company, which was using the recession to retain employees, not lay them off, and teach them kaizen (the Japanese philosophy of continuous improvement). &lt;br /&gt;So what happened that is causing the media to write off 60 years of progress in a company that has become a model of operational excellence? It seems to me that the inferences about Toyota's quality problems are emotional and have little to do with actual facts. &lt;br /&gt;Those facts are: &lt;br /&gt;—Carpets that are not clipped down, particularly all-weather rubber carpets sold by dealers, can slide around and jam the gas pedal. This can be a problem in every car—that is why they have clips on the driver's side to hold the carpet in place. If you clip down your carpet, it is perfectly safe. In Toyota's case, there was one documented car crash killing four people, involving a Lexus that a dealer gave out as a loaner car. The dealer threw in an all-weather carpet without fastening it down. It trapped the pedal. The driver got into an accident and the car caught fire. The rubber mat was fused to the pedal, so it was clear what had happened. &lt;br /&gt;Toyota has an extraordinary response to this incident of carpets, including cutting the size of the gas pedal for existing cars and then designing a software fix that will cause pressure on the brake to override the gas pedal and cut off the gas. It is a sophisticated piece of software that is embedded in a computer chip in the engine and has to be programmed differently for different car models and engines. All that is highly time-consuming, and it will take a while to get it into all Toyota cars. &lt;br /&gt;—Sticky pedals. Apparently this is caused by an interaction between the material of one part of the pedal, as made in one plant by CTS (CTS), an automotive supplier, and humidity and wear of a part over time. It is a metal part called a shift lever. CTS uses a different material than Denso, Toyota's other supplier of gas pedals. This is a rare problem in terms of number of problems per one million vehicles but Toyota dealers documented cases of sticky pedals. If you push down the brake firmly, the brake will work fine at slowing down and stopping the car. Apparently pedal wear can also cause problems like this in other cars, but Toyota had a series of reported cases by its customers. &lt;br /&gt;Toyota has a replacement pedal in production at CTS already and has suspended U.S. production of eight models until the new pedals are ready. It still needs to find a fix for the millions of cars out on the road. That fix is expected to be days away, not weeks. &lt;br /&gt;These are the two problems that led to the recall of more than 6 million vehicles and the shutdown of some factories. Is it enough to lead some in the media to suggest there's been a significant change in quality for the whole company? To me that seems like a poor generalization. The design decision on the gas pedal was made five to 10 years ago, working with a supplier, and it passed all of the tests at the time. What does that really have to do with the rest of the company today? &lt;br /&gt;Signs of Strength&lt;br /&gt;I personally have toured Toyota plants and been in their engineering offices in the past year. Unlike many competitors, Toyota had no involuntary layoffs through the recession and had enough extra people during the slowdown to focus intensely on quality and safety. In some plants, 40% of workers who were not needed for production were paid full-time to relearn its famous production system and attack problems in the plant with a vengeance. &lt;br /&gt;In its Georgetown (Ky.) plant alone, Toyota reduced defects found in final inspection by more than 40%, thanks to the ideas of workers on the line. And this plant—which makes the Camry—was already producing some of the best quality in the country. In 2009, 10 of the coveted JD Power initial quality awards for the best vehicles in a segment went to Toyota or its Lexus unit—more than any other automaker. &lt;br /&gt;I come away in awe every time I visit a Toyota facility. It does not do justice to the hundreds of thousands of people in Toyota engineering and manufacturing and the supply base to leap to conclusions based on such thin evidence. Clearly it's no small thing when a company shutters factories that produce its best-selling products. But it seems to me that the inferences about a wider quality problem at Toyota are not based on actual facts. &lt;br /&gt;Liker is Professor of Industrial and Operations Engineering at the University of Michigan.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-2657416557860272944?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/2657416557860272944/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/02/toyotas-lost-its-quality-edge-not-so.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/2657416557860272944'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/2657416557860272944'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/02/toyotas-lost-its-quality-edge-not-so.html' title=''/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-8396447877639486528</id><published>2010-01-28T17:31:00.000-05:00</published><updated>2010-01-28T17:31:13.999-05:00</updated><title type='text'>Toyota recall: What if it's your car on the list?</title><content type='html'>Toyota Recall: What If It's Your Car on the List?&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;by Peter Valdes-Dapena&lt;br /&gt;&lt;br /&gt;Thursday, January 28, 2010provided by &lt;br /&gt;&lt;br /&gt;Last week Toyota recalled 2.3 million vehicles, some of them among America's most popular cars, and this week announced it will stop making those models while it works to find a fix for the problem.&lt;br /&gt;&lt;br /&gt;But if you already own one of these cars, the automaker says you could safely continue to drive it, as long as you aren't noticing any problems. To make matters even more confusing, most cars involved in this recall were already involved in an earlier, unrelated recall involving gas pedals sticking on floor mats. If you think your car might be subject to the latest recall, here's what you need to know.&lt;br /&gt;&lt;br /&gt;Which cars are involved? This specific recall affects Toyota's 2009-2010 RAV4, Corolla and Matrix models; the 2005-2010 Avalon; 2010 Highlander; 2007-2010 Tundra and the 2008-2010 Sequoia; and some 2007-2010 Camrys (only those with gas pedal assemblies made by a specific Toyota supplier; your dealer can check). No Lexus or Scion models are involved.&lt;br /&gt;&lt;br /&gt;What's this recall for? Over time, gas pedals in some of the recalled cars become sticky. At first, they just become a little harder to push down and, when you lift your foot off the gas, slower to come back up. In the worst case, the pedal on these cars can become stuck part way down. That, of course, could mean the car keeps accelerating even after you take the foot off the gas.&lt;br /&gt;&lt;br /&gt;How's Toyota going to fix it? The automaker is still working on a solution, which will probably involve replacing all or part of the gas pedal assembly.&lt;br /&gt;&lt;br /&gt;If there's no solution yet, and the cars supposedly are safe to drive, why recall them now? Toyota says it just wants to make Toyota owners aware of the issue so that if they start having problems, they know what to do. Once Toyota finds a solution, drivers will be notified and asked to bring their car to a dealership for repair. What if I notice problems? If your gas pedal starts to feel sticky, stop driving immediately, Toyota says. Pull over in a safe place, then call a dealer and have them come get your car.&lt;br /&gt;&lt;br /&gt;What if the gas pedal is really stuck? If it's stuck part way down, applying the brakes should be enough to slow the car and bring it under control. Don't pump the brakes, though. That will just weaken your power brakes. Instead, press and hold the brakes. Also, at the same time, you can shift the transmission into neutral, which will stop the engine from driving the wheels.&lt;br /&gt;&lt;br /&gt;It's good to know what to do in cases like this no matter what type of car you drive, said Jake Fisher, senior automotive engineer for Consumer Reports magazine. Although even in cars affected by this recall, it's a rare occurence, he said, it can happen in almost any car model as it gets older.&lt;br /&gt;&lt;br /&gt;What if I'm not having any problems... yet? Since the problem develops gradually over time, Toyota says, you should have plenty of warning before the pedal gets really sticky. If you're concerned, take your car to a Toyota dealer and they can tell if your gas pedal is still OK. Remember, though, there is still no prescribed remedy.&lt;br /&gt;&lt;br /&gt;Beyond the recall, why stop making and selling all these cars? Toyota says it wants to ensure the safety of its customers and restore confidence in their brand. While that may well be true, Toyota is also under a legal obligation to stop selling cars that are under a recall, according to the National Highway Traffic Safety Administration.&lt;br /&gt;&lt;br /&gt;Since Toyota still hasn't figured out a remedy for this problem, a Toyota spokesman said, they had to stop production until a fix could be found. Otherwise, Toyota would be filling dealer inventories with cars that needed to be fixed and couldn't be sold until they were.&lt;br /&gt;&lt;br /&gt;What's all this about floor mats? This latest recall is unrelated to an earlier, and still ongoing, recall of 4.2 million cars to fix a problem in which the gas pedal could get hung up on the car's floor mats. Most of the cars -- 1.7 million of them -- involved in this recall are also covered by that one.&lt;br /&gt;&lt;br /&gt;What's the remedy for the floor-mat problem? In that case, Toyota is altering the actual pedal itself to make it shorter and, therefore, less likely to get stuck on the lip of the mat. Toyota also is replacing the floor mats in some cars. In some Toyota and Lexus models, the automaker also is installing a "brake override" system, which immediately cuts engine power to the wheels when the brake pedal is pressed. In the meantime, Toyota is advising drivers who haven't yet had their cars worked on to remove the floor mats.&lt;br /&gt;&lt;br /&gt;What else is Toyota doing to prevent problems like this? Toyota says it is making "brake override" -- a system that cuts engine power to the wheels as soon as the brake pedal is pressed -- standard equipment on all of its cars.&lt;br /&gt;&lt;br /&gt;Is there more Toyota could do? Some experts, including those at Consumer Reports magazine, have suggested that Toyota change how the "keyless start" system in its cars operates. In some Toyota and Lexus models, the driver can start or turn off the car without using the key by just pressing a button in the dashboard.&lt;br /&gt;&lt;br /&gt;If one of those models were to start accelerating wildly, a driver could turn the engine off while still driving by pressing and holding that button for three seconds. But a panicked driver, especially one who wants to keep both hands on the steering wheel of his speeding car, is unlikely to do that. Instead, he's more likely to press the button briefly but repeatedly. In a Nissan with keyless start, for instance, three presses like that would do the trick.&lt;br /&gt;&lt;br /&gt;Consumer Reports suggests that Toyota alter how its keyless ignition works to match Nissan's model. Toyota has not said it plans to do that.&lt;br /&gt;&lt;br /&gt;Copyrighted, CNNMoney. All Rights Reserved.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-8396447877639486528?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/8396447877639486528/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/01/toyota-recall-what-if-its-your-car-on.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/8396447877639486528'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/8396447877639486528'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/01/toyota-recall-what-if-its-your-car-on.html' title='Toyota recall: What if it&apos;s your car on the list?'/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-170352141682234358.post-5386115911007746849</id><published>2010-01-27T14:53:00.001-05:00</published><updated>2010-01-27T14:54:48.176-05:00</updated><title type='text'>2010 Toyota Corolla</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_JmeJ3QlBGOI/S2CZwNybPbI/AAAAAAAAAAc/7JQk2UN54N0/s1600-h/corollafp.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 243px; height: 182px;" src="http://2.bp.blogspot.com/_JmeJ3QlBGOI/S2CZwNybPbI/AAAAAAAAAAc/7JQk2UN54N0/s320/corollafp.jpg" alt="" id="BLOGGER_PHOTO_ID_5431510204222750130" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;span style="font-family:arial, Arial, Helvetica;"&gt;&lt;b&gt;&lt;span style="font-size:85%;"&gt;Cloth, 5-speed and more!&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family:arial, Arial, Helvetica;"&gt;&lt;b&gt;&lt;span style="font-size:6;color:#ff0000;"&gt;                                &lt;/span&gt;&lt;span style="font-size:180%;color:#ff0000;"&gt;Your                                  Price: $12,988*&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;span style="font-family:arial, Arial, Helvetica;"&gt;&lt;span style="font-family:Rockwell;font-size:85%;"&gt;Contact us directly by email at           &lt;a href="mailto:sales@miltonruben.com"&gt;sales@miltonruben.com&lt;/a&gt;, or            by calling (706)868-0588.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;div style="text-align: left; color: rgb(0, 0, 0);"&gt;&lt;span style="font-family:arial, Arial, Helvetica;"&gt;&lt;span style="font-size:78%;"&gt;All previous offers              no longer valid. Due to various sites updating at different times              please call or email to verify.  Please call or email to              verify. Price does not include $299 Administrative Service Fee,              Local Taxes, Tag, Title Fees and Lemon Law Fee--- Sale Prices              Include All Applicable Rebates and Discounts. We make every effort              to be 100% accurate when displaying vehicles for our customers on              the web - all pricing presented must first be approved by management              when arriving to the lot. Chevy vehicles include supplier pricing.              These are Internet Special Pricing - this pricing is not available              to our non-web customer. Dealer Not Responsible For Accuracy of              Description or Availability --- All Offers Are Mutually Exclusive              and Can Not Be Combined With Any Other Offer. On-line offers only              available to customers who present a printed copy of this ad to              Wayne Bumpus at time of sale.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/170352141682234358-5386115911007746849?l=miltonruben.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://miltonruben.blogspot.com/feeds/5386115911007746849/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://miltonruben.blogspot.com/2010/01/2010-toyota-corolla.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/5386115911007746849'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/170352141682234358/posts/default/5386115911007746849'/><link rel='alternate' type='text/html' href='http://miltonruben.blogspot.com/2010/01/2010-toyota-corolla.html' title='2010 Toyota Corolla'/><author><name>Milton Ruben Superstore</name><uri>http://www.blogger.com/profile/09425409954432133039</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_JmeJ3QlBGOI/S2CZwNybPbI/AAAAAAAAAAc/7JQk2UN54N0/s72-c/corollafp.jpg' height='72' width='72'/><thr:total>0</thr:total></entry></feed>
